B&R Industrial Automation - Underpinning Technology Innovations to Aid Enterprises

CIO Vendor On account of burgeoning technology innovations, every industry verticals aim to attain high quality, competency and cost-effectiveness in their business realm. The objectives of printing and packaging industries are not at all different. At present, printing industry focuses on error-free production with outstanding quality, reduced downtime, minimized wastage and efficient line-integration. Similarly, packaging industry is moving towards smarter packaging design while focusing on low-cost packaging, sustainability and waste reduction.

As myriad of players enter with diversified automation solutions, Austria headquartered B&R Industrial Automation Pvt. Ltd. steps to the fore with latest as well as innovative technology solutions to its clients for enabling them to meet their market demands. The company focuses on providing integrated automation solution to all industries. It has specialized software components for different industries including printing and packaging. B&R delivers diversified technologies such as map Technology, Ethernet POWERLINK, CNC & Robotics, reACTION Technology, openSAFETY, OPC UA and process data acquisition coupled with energy & condition monitoring etc. It offers a list of products including Controllers, panels, drives, generic motion control, I/O systems, Mobile automation, Flexible conveyor systems and a next generation industrial transport technology etc.

B&R brings out a technology solutions portfolio for printing industry, which encompasses in-line quality control with connectivity and openness, waste reduction with high precision motion control and process technology controllers, high availability with condition monitoring, redundancy and remote diagnostics. “B&R offers products that are designed for quick job change, incorporated with digital technologies and improved energy efficiency through energy measurement and monitoring, power regeneration and complete electrification of machine replacing pneumatics,” affirms Sivaram PV, Managing Director of B&R Industrial Automation.
For packaging industry, B&R delivers winding technologies with open-loop, tension and dancer control and registration mark control that are seamlessly integrated for any type of mark. Furthermore, B&R provides cutting units, drum sequencer with 1μs synchronization between I/O and motion, integrated vision for product inspection and tracking and integrated robotics etc.


B&R offers products that are designed for quick job change, incorporated with digital technologies and improved energy efficiency through a complete electrification of machine replacing pneumatics


When it comes to automation software, B&R believes in a single tool for all products. Its Automation Studio is the single powerful programming tool supporting IEC61131 and C, C++ programming languages. According to Sivaram PV, “Automation Studio provides an extensive simulation environment and excellent integration with Maplesim, Matlab & E-PLAN softwares.” Besides, B&R with its mapp Technology enhances software functionality, lowers maintenance cost as well as investment risks, and reduces development effort by 67 percent. mapp Technology offers modular software blocks to simplify development of new programs and reduces development time for new machines and systems. Additionally, it offers high precision motion systems coupled with open-source Ethernet POWERLINK, that provide microsecond cycle times and precise synchronization while reducing downtime and giving higher performance.

B&R envisages that its recent merger with ABB, a leading player in process automation, can further fuel its innovations. “With its innovations, products and technologies, B&R functions as an ideal partner for achieving cost-effectiveness, high performance, modular machines and production units. We provide complete solutions for machines, robotics and factories for achieving successful Industrial IoT and Industry 4.0 implementation for greenfield and brownfield,” winds up Sivaram PV.